Decoding CDC Vouchers
Coverage, friction, and the cash alternative — a behavioural simulation of 500 Singaporean households.
Coverage, friction, and the cash alternative — a behavioural simulation of 500 Singaporean households.
Every Singaporean household has asked the same question about the CDC Voucher: why don't they just give us cash? We ran the experiment — on 500 synthetic Singaporean households, calibrated to national demographics on income, household size, digital comfort, and yes, promo-sensitivity (our behavioural proxy for kiasu).
A few things we didn't expect. 97% of households said the S$800 actively changes what they do. Half redirect the freed cash into savings; four-in-ten stock up before expiry. And when we asked what would happen if the government handed over cash instead — the savings preference didn't disappear. It just moved.
The full report — three findings, three exhibits, full methodology — is in the PDF.
A household decision, a pricing move, a policy trade-off, a launch hypothesis. We run custom behavioural simulations calibrated to your specific market, customer base, and product questions — across any Southeast Asian market.
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